Data through 10/20 (ET days) · generated 2026-10-21 08:38 AM ET · EM Taboola account camps only · refreshes every morning at 7:00 AM ET
Trend watch
Day 1 of spend: $383 bought 23 loaders at $16.66 each and 5 creates (1 signed, 0 funded). Too early to call trends, and delivery is the main issue.
Underdelivering: $383 spent against $2,300 in combined daily caps (17%). All 8 camps are still in CVR learning, and 5 of them spent under $45 of their $300 caps.
DM+SH is the best early read: $6.15/loader on 3 loaders, with 1 create and the only signed so far. BS Supp ($10.14) and CPGR Supp ($11.95) are next, but neither has a create yet.
PSI Supp took 40% of spend ($153.45). It got 7 loaders at $21.92 and 2 creates ($76.73 each). It's the only camp with enough volume to watch closely.
Jeff spent $48.78 for 4 loaders ($12.20) with 0 creates. TradeSmith ($42.53) and NAVL Supp ($35.32) got only 1 loader each. All three are too thin to judge.
Comparisons against the prior 3 days start around 10/23. Creates and funded for 10/20 can still come in over the next 1–2 days.
Yesterday · 10/20
Spend$383.27
Loaders23
$/Loader$16.66
Creates5
Signed1
Funded0
Revenue$0.00
Net-$383.27
Totals by window
Window
Spend
Ad clicks
CPC
Loaders
$/Loader
Creates
$/Create
Signed
$/Signed
Funded
$/Funded
Invested
Revenue
ROAS
Net
Yesterday10/20
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
Last 3 days10/18–10/20
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
Last 7 days10/14–10/20
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
Month to date10/1–10/20
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
By campaign
Campaign
Spend
Ad clicks
CPC
Loaders
$/Loader
Creates
$/Create
Signed
$/Signed
Funded
$/Funded
Invested
Revenue
ROAS
Net
PSI Supp50701240
$153.45
60
$2.56
7
$21.92
2
$76.72
0
—
0
—
$0
$0.00
0.00x
-$153.45
Jeff50701239
$48.78
17
$2.87
4
$12.20
0
—
0
—
0
—
$0
$0.00
0.00x
-$48.78
TradeSmith50701238
$42.53
19
$2.24
1
$42.53
0
—
0
—
0
—
$0
$0.00
0.00x
-$42.53
CPGR Supp50701244
$35.85
22
$1.63
3
$11.95
0
—
0
—
0
—
$0
$0.00
0.00x
-$35.85
NAVL Supp50701242
$35.32
14
$2.52
1
$35.32
1
$35.32
0
—
0
—
$0
$0.00
0.00x
-$35.32
BS Supp50701243
$30.41
15
$2.03
3
$10.14
0
—
0
—
0
—
$0
$0.00
0.00x
-$30.41
HDN Supp50701241
$18.47
8
$2.31
1
$18.47
1
$18.47
0
—
0
—
$0
$0.00
0.00x
-$18.47
DM+SH50701231
$18.46
7
$2.64
3
$6.15
1
$18.46
1
$18.46
0
—
$0
$0.00
0.00x
-$18.46
Total
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
Campaign
Spend
Ad clicks
CPC
Loaders
$/Loader
Creates
$/Create
Signed
$/Signed
Funded
$/Funded
Invested
Revenue
ROAS
Net
PSI Supp50701240
$153.45
60
$2.56
7
$21.92
2
$76.72
0
—
0
—
$0
$0.00
0.00x
-$153.45
Jeff50701239
$48.78
17
$2.87
4
$12.20
0
—
0
—
0
—
$0
$0.00
0.00x
-$48.78
TradeSmith50701238
$42.53
19
$2.24
1
$42.53
0
—
0
—
0
—
$0
$0.00
0.00x
-$42.53
CPGR Supp50701244
$35.85
22
$1.63
3
$11.95
0
—
0
—
0
—
$0
$0.00
0.00x
-$35.85
NAVL Supp50701242
$35.32
14
$2.52
1
$35.32
1
$35.32
0
—
0
—
$0
$0.00
0.00x
-$35.32
BS Supp50701243
$30.41
15
$2.03
3
$10.14
0
—
0
—
0
—
$0
$0.00
0.00x
-$30.41
HDN Supp50701241
$18.47
8
$2.31
1
$18.47
1
$18.47
0
—
0
—
$0
$0.00
0.00x
-$18.47
DM+SH50701231
$18.46
7
$2.64
3
$6.15
1
$18.46
1
$18.46
0
—
$0
$0.00
0.00x
-$18.46
Total
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
Campaign
Spend
Ad clicks
CPC
Loaders
$/Loader
Creates
$/Create
Signed
$/Signed
Funded
$/Funded
Invested
Revenue
ROAS
Net
PSI Supp50701240
$153.45
60
$2.56
7
$21.92
2
$76.72
0
—
0
—
$0
$0.00
0.00x
-$153.45
Jeff50701239
$48.78
17
$2.87
4
$12.20
0
—
0
—
0
—
$0
$0.00
0.00x
-$48.78
TradeSmith50701238
$42.53
19
$2.24
1
$42.53
0
—
0
—
0
—
$0
$0.00
0.00x
-$42.53
CPGR Supp50701244
$35.85
22
$1.63
3
$11.95
0
—
0
—
0
—
$0
$0.00
0.00x
-$35.85
NAVL Supp50701242
$35.32
14
$2.52
1
$35.32
1
$35.32
0
—
0
—
$0
$0.00
0.00x
-$35.32
BS Supp50701243
$30.41
15
$2.03
3
$10.14
0
—
0
—
0
—
$0
$0.00
0.00x
-$30.41
HDN Supp50701241
$18.47
8
$2.31
1
$18.47
1
$18.47
0
—
0
—
$0
$0.00
0.00x
-$18.47
DM+SH50701231
$18.46
7
$2.64
3
$6.15
1
$18.46
1
$18.46
0
—
$0
$0.00
0.00x
-$18.46
Total
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
Campaign
Spend
Ad clicks
CPC
Loaders
$/Loader
Creates
$/Create
Signed
$/Signed
Funded
$/Funded
Invested
Revenue
ROAS
Net
PSI Supp50701240
$153.45
60
$2.56
7
$21.92
2
$76.72
0
—
0
—
$0
$0.00
0.00x
-$153.45
Jeff50701239
$48.78
17
$2.87
4
$12.20
0
—
0
—
0
—
$0
$0.00
0.00x
-$48.78
TradeSmith50701238
$42.53
19
$2.24
1
$42.53
0
—
0
—
0
—
$0
$0.00
0.00x
-$42.53
CPGR Supp50701244
$35.85
22
$1.63
3
$11.95
0
—
0
—
0
—
$0
$0.00
0.00x
-$35.85
NAVL Supp50701242
$35.32
14
$2.52
1
$35.32
1
$35.32
0
—
0
—
$0
$0.00
0.00x
-$35.32
BS Supp50701243
$30.41
15
$2.03
3
$10.14
0
—
0
—
0
—
$0
$0.00
0.00x
-$30.41
HDN Supp50701241
$18.47
8
$2.31
1
$18.47
1
$18.47
0
—
0
—
$0
$0.00
0.00x
-$18.47
DM+SH50701231
$18.46
7
$2.64
3
$6.15
1
$18.46
1
$18.46
0
—
$0
$0.00
0.00x
-$18.46
Total
$383.27
162
$2.37
23
$16.66
5
$76.65
1
$383.27
0
—
$0
$0.00
0.00x
-$383.27
Daily trend
$/Loader by day (spend underneath)
Campaign
10/20
PSI Supp
$21.92$153
Jeff
$12.20$49
TradeSmith
$42.53$43
CPGR Supp
$11.95$36
NAVL Supp
$35.32$35
BS Supp
$10.14$30
HDN Supp
$18.47$18
DM+SH
$6.15$18
Campaign status & pacing
Campaign
ID
Status
Daily cap
Spent yesterday
Pacing
Bid
Learning
PSI Supp
50701240
RUNNING
$300
$153.45
51%
MAX_CONVERSIONS
CVR_LEARNING
Jeff
50701239
RUNNING
$300
$48.78
16%
MAX_CONVERSIONS
CVR_LEARNING
TradeSmith
50701238
RUNNING
$300
$42.53
14%
MAX_CONVERSIONS
CVR_LEARNING
CPGR Supp
50701244
RUNNING
$200
$35.85
18%
MAX_CONVERSIONS
CVR_LEARNING
NAVL Supp
50701242
RUNNING
$300
$35.32
12%
MAX_CONVERSIONS
CVR_LEARNING
BS Supp
50701243
RUNNING
$300
$30.41
10%
MAX_CONVERSIONS
CVR_LEARNING
HDN Supp
50701241
RUNNING
$300
$18.47
6%
MAX_CONVERSIONS
CVR_LEARNING
DM+SH
50701231
RUNNING
$300
$18.46
6%
MAX_CONVERSIONS
CVR_LEARNING
DIT client-account camps (DIT's own Taboola, excluded from all totals above), MTD: 5 camps, spend $2,478.37, 95 loaders, 18 creates, 6 signed, 5 funded, $10,500 invested, $4,500.00 to us.
Spend, ad clicks & CPC from Taboola; loaders, creates, signed, funded, invested and revenue from the EM Dashboard (DIT = 50% of invested from 10/20).
All cost-per metrics use Taboola spend. Creates/funded can land 1–2 days late, so the most recent days under-report.